The Resort Atelier works with hotels, resorts, developers and hospitality groups to create retail environments that reflect the identity of each property and the character of its destination.
We connect hospitality, fashion, design and product to build distinctive retail concepts that are relevant to guests and commercially considered.
A hotel boutique should extend the identity of the property, not feel separate from it.
A boutique in Miami should not feel like one in Paris. A resort in the Caribbean should not feel like one in the Mediterranean.
Every destination has its own culture, climate, rhythm and point of view. Our work begins there.
Vision, positioning and creative direction for hospitality retail spaces.
A tailored selection of brands and products aligned with the property and its guests.
Exclusive collections, custom products and private-label pieces.
Product mix, pricing, margins, seasonality, buying and replenishment.
A cohesive approach to product presentation and retail storytelling.
We develop concepts that respond to the property, the destination and the guest profile.
The result is a concept that is distinctive, coherent and commercially viable.
We curate established, emerging and independent brands across categories including:
Every selection is guided by the property’s identity, location, guest profile and price positioning.
We work with brands, designers and makers to create products that cannot be found elsewhere.
These pieces strengthen the retail identity and create a more memorable connection with the destination.
We study the property, destination, guest profile and commercial objectives.
We establish the retail positioning, categories and commercial framework.
We identify the brands and products best suited to the concept.
We shape the assortment, bespoke products and merchandising.
We support sourcing, buying and brand coordination.
We refine the concept through seasonal edits and ongoing curation.
Elena and Marianna are European entrepreneurs who have lived and worked in Miami for many years, bringing together a European sensibility with a deep understanding of the American and international luxury markets.
Elena’s background as the owner of several retail stores and as a buyer gives her a strong expertise in store concept, product selection and visual merchandising.
Marianna, founder and creative director of Amor y Mezcal, brings a distinctive perspective on product creation, brand identity and artisanal sourcing, with established relationships across Latin America and with Made in Italy manufacturers specialising in linen, leather and exceptional craftsmanship.
Together, they form a highly complementary creative partnership; one that combines culture, design, commerce and authenticity to shape spaces that feel sophisticated, relevant and deeply connected to their destination.
Through thoughtful curation, destination-led storytelling and commercially considered product selection, The Resort Atelier helps hospitality partners build retail experiences that guests remember.